Adobe, a longtime SXSW participant and presenter of the 2012 Interactive Big Bag, made headlines with their recent purchase of Efficient Frontier, a Facebook advertising management platform. And, as you might guess, Efficient Frontier is also a participant at SXSW 2012, playing host to a Trade Show Happy Hour at the SXsaloon on Wednesday, March 14.

You can read more about the purchase and possible implications here.

To learn more about creating a business presence at SXSW Interactive, contact Katie King.

A SXSW Registrant sports the 2011 Interactive Big Bag at the ScreenBurn Arcade. Photo by JW Walthall.