Reprising a presentation that made a big buzz last March, author, impresario and musician Martin Atkins will speak at SXSW 2009 as part of our Wednesday series of conference events tailored to aspiring musicians and moguls-in-training. Martin is the author of "Tour Smart," a book outlining strategies and tactics for musicians to use that offers great insight from dozens of perspectives. His approach is direct, no-nonsense and blunt, and funny as hell, seeking to shake musicians out of their complacency to face the challenges of building an audience on the road. Do not miss this session on Wednesday March 18!