How do you draw a television series audience into the mind of the serial killer while getting them excited about a new season premiere? By making it all fun and games! Showtime's popular TV series, Dexter, did just that by creating an interactive Alternate Reality Game for fans to engage in leading up to the premiere of it's fifth television season. Learn how the ARG format can captivate and excite fans within a simulated reality to achieve a promotional success story.

Join Howard Goldkrand of Modernista!, Jonathan Verk of PromaxBDA and Marcelo Guerra of Showtime Networks as they explore this topic. Check out speakers' bios here.

Click here to listen to The Future of Storytelling: Dexter Fans Play Killer.

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Contributed by Lindsay Muse, photo by Menealos Prokos