Having long been an experimental ground in media, sports continue to spur innovation, especially in the blogosphere. Between the ESPN TrueHoop Network, SB Nation and Deadspin, and sports media startups like Quickish, a large majority of journalism's future is in the hands of sports blogs.

Dan Shanoff (creator of Quickish) moderates the SXSW Interactive 2011 panel: How Blogs With Balls Are Saving Sports Media, featuring Darren Rovell (CNBC), Jamele Hill (ESPN), Spencer Hall (SB Nation) and AJ Daulerio (Deadspin).

Check out the audio stream of "How Blogs With Balls Are Saving Sports Media" here.

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Photo by William Johnson