SXSW Interactive: Our Story

The 22nd annual SXSW Interactive Festival returns to Austin, Texas from Friday, March 13 through Tuesday, March 17, 2015. An incubator of cutting-edge technologies and digital creativity, the 2015 event features five days of compelling presentations and panels from the brightest minds in emerging technology, scores of exciting networking events hosted by industry leaders and an unbeatable lineup of special programs showcasing the best new websites, video games and startup ideas the community has to offer. From hands-on training to big-picture analysis of the future, SXSW Interactive has become the place to preview the technology of tomorrow today.

Join us in March 2015 for the sessions, the networking, the special events, the 18th Annual SXSW Interactive Awards, SXSW Accelerator, the SXSW Gaming Expo, the SXSW Trade Show, SXSW Create, The Job Market, cross-industry conversations with attendees from SXSW Film and SXSW Music, and, most of all, the unforgettable inspirational experiences that only SXSW can deliver.

Founded in 1994, check out a year-by-year rundown of SXSW Interactive's first two decades in business here.


Mission Statement for SXSW Interactive: Creativity, Innovation and Inspiration

The values of innovation, inspiration and creativity shape everything that we do at the SXSW Interactive Festival. Innovation means that we try to showcase up-and-coming technologies and industry leaders at SXSW. Inspiration means that we always aim for programming that will leave registrants enliven, energize and excite SXSW attendees. Creativity means that the event is ultimately less about shiny new apps and sleek new apps than it is about sharing new ideas.

As organizers, we understand the importance of the community in improving the overall quality of the event at the SXSW Interactive Festival. The PanelPicker is a manifestation of this commitment to the community. This innovative interface allows anyone from the digital creative community to suggest programming ideas — not just the so-called tech industry experts. The PanelPicker also empowers anyone in the community to vote on which suggested ideas should be part of the event (and to explain their vote via comments). Our commitment to community values also shines with the Dewey Winburne Community Service Awards, as well as the various social good sessions that we program during the event.

Finally, we acknowledge that SXSW Interactive is always a work-in-progress. Every year, we tinker with the formula and the event continues to improve. But every year we also discover more elements that need re-thinking and re-working. Many of the best improvements at SXSW Interactive come as a result of community input from engaged people such as yourself. If you have ideas on changes that we can implement to make the event better, then please contact us at this address.