We've heard that ''all press is good press.'' But during SXSW 2009, several panels provoked heated audience debates over a new variation: is social marketing successful if people talk about it? Controversial campaigns such as Whopper Sacrifice warrant a discussion about what really makes social media successful... and what doesn't.

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We added the majority of our podcasts to the event detail pages on my.sxsw already. If you're looking for a podcast that hasn't been posted yet, check my.sxsw. We will also post video highlights from some of our more high-profile session on the SXSW YouTube Channel. Stay tuned to the SXSW Interactive news blog for more audio and video content from this year's event.