Video Games have become the New, New Media. Music, and products are featured as prominently in the virtual world of games as they are in films and commercials. Artists are seizing this opportunity to expose their music to an attentive new audience through means that were unthinkable only a few years ago. The user experience creates a unique bond between gamer and artist which is changing the way fans relate to music. The games themselves are being marketed in new and exciting ways too, utilizing, creatively, every possible new media resource.

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We added the majority of our podcasts to the event detail pages on my.sxsw already. If you're looking for a podcast that hasn't been posted yet, check my.sxsw. We will also post video highlights from some of our more high-profile session on the SXSW YouTube Channel. Stay tuned to the SXSW Interactive news blog for more audio and video content from this year's event.