Take a look at the SXSW 2010 Midnight Bumper "Stay Indoors". Created by our own Joe Nicolosi (Star Wars: Retold), the bumper delivers blood, chaos and hilarity in spades.

Says Joe:

"I figured if people were going to have to watch my short repeatedly the least I could do is give them a lot to look at. So far, people spotted most of my little easter eggs, but no one has spotted the Burger King guy yet. He's in there, albeit briefly. So is Greedo."

"Honestly, I've never leaned harder on a cast and crew and they really knocked it out of the park. I owe a thanks to the all people who willingly dove into that freezing water in the middle of January. It's rare when you can find such a talented group of people willing to match your level of commitment and urgency. I can't wait to work with them again."

Festival producer Janet Pierson had this to say:

"We were delighted that our SXSW staffer Joe was interested in creating a bumper for SXSW 2010. But it turns out he'd never actually seen a festival bumper. After showing him a few examples, he turned in a killer script we all loved. However, the script was ambitious, could he deliver? Hell yes! The bumper is hilarious, and subtle, gorgeously crafted, and bears up under repeated viewings. We couldn't be more proud."

For more info on Joe's work, check out his website at fishrockit.com