LP33.tv continues to bring you exclusive SXSW 2010 content and coverage. Check out music videos and interviews with a slew of your favorite SXSW showcasing acts at LP33.tv. Next up is their blog post and video interview with of one biggest up and coming names in music: Mayer Hawthorne.

"Born Andrew Mayer Cohen, this multi-talented multi-instrumentalist is a born and bred Michigan boy who learned to play bass from his classic-rocking dad and who draws his soulful influences from some of the best of 60s Motown. In fact, Mayer Hawthorne rocked such a classic soul vibe on his demos – recorded in his bedroom, with vocals sung into a pair of headphones – that producers and record companies alike thought the tracks were the real Motown-era deal..."

Read the entire blog post and view more videos here at LP33.tv!