In celebration of the world premiere screening of the documentary Lemmy, the legendary Motörhead will play at the Austin Music Hall on Wednesday, March 17th. Since 1975, Motorhead has rocked audiences worldwide with maximum volume and no frills. Band leader Lemmy Kilmister's take-no-prisoners approach to rock inspires countless musicians to this day. The show is sponsored in part by the Home of Metal and will be free to all SXSW Film, Interactive, Gold, Music and Platinum registrants, as well as festival and artist wristband holders.

Photo of SXSW 2010 showcasing act: Motörhead