We always like to highlight speakers in the news, and today we give a shout out to Nic Adler, owner of The Roxy Theatre in Los Angeles. Nic will be speaking on the panel "A Social Media Case Study of L.A.'s Sunset Strip" which was submitted via the SXSW PanelPicker by Kyra Reed of MarKyr Media.

In 2006, the Roxy Theatre had seen better days and was in danger of closing. Nic enlisted the help of marketing consultant Kyra to save the club through the use of Social Media. Today the Roxy is back on its feet and in turn, the Sunset Strip is making a comeback. Read about this success story in Friday's New York Times article Reviving the Roxy: Can the Strip Follow?

Joining Nic Adler and moderator Kyra Reed on this panel will be Alf LaMont from the Comedy Store, Nathan Levinson of the Viper Room, and Charlie Amter, Social Media Consultant. Want to hear their story in person? Register to attend the SXSW 2010 Music Conference to see "A Social Media Case Study of L.A.'s Sunset Strip" along with many other great panels.

Photo: Nic Adler, Owner, The Roxy Theatre
Photo: Kyra Reed, Co-Founder, MarKyr Media