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"For 23 years, the South by Southwest Music & Media Conference has been the premier music fest in America, as well as the most accurate barometer for the state of the music industry."
SXSW Music will welcome Feargal Sharkey, the former lead singer in The Undertones who, as Chief Executive of UK Music - the umbrella organization that brings together the collective interests of the UK's commercial music industry - will argue that tech businesses, ISPs and music companies must urgently establish new partnerships to unlock digital's true potential. Alongside his views on the future of music, Sharkey will also work in tales of his rock 'n roll days with the Undertones.
With many more engaging panelists and acts lined up for SXSW 2010, now is the time to start your planning by purchasing a badge and reserving your hotel room!
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