All kinds of people! They flock from far and wide to attend, from all over the world. In fact, nearly 30% of SXSW participants travel from outside the United States.
At SXSW you'll find content producers, musicians, filmmakers, songwriters, web designers, bloggers, record labels, film distributors, press, students, and every conceivable category of individual involved in Music, Film, or Interactive Media. Think of it as Spring Break for the Creative Class!

SXSW attendees are the folks that will make tomorrow happen and take the right steps to advance their own careers.

For more info, check out previous SXSW 101 posts here, and you can register to attend SXSW 2010 here.

Image of SXSW Trade Show courtesy of Courtney Pierce