Beginning in 2010, SXSW Music will unveil the Gear Alley Performance Stage. Over a period of three days, this one-of-a-kind venture will allow artists to test out new equipment in a venue adjoining the Music Trade Show and Artists Lounge. Performances on the stage will be very informal, giving artists a chance to let loose and ad lib on gear provided by featured instrument manufacturers. Whether it is a brand new amplifier or some modified horns, each day will have featured time slots for artists seeking to try out the instruments provided by featured manufacturers. While experiencing the highest quality music equipment available will certainly be a highlight for the artists, music registrants will also have the singular chance to stumble upon professional artists in a casual tester jam on featured gear.

The Gear Alley Performance Stage is just another example of the litany of unique reasons to sign up for SXSW 2010. If you are a gear company interested in exhibiting in Gear Alley and participating in the Gear Alley Performance Stage, please contact Luann Williams luann@sxsw.com.
Photo: Taylor Guitars' stand in Gear Alley in the Music Trade Show courtesy of Jojo Marion