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"Universal believes that in 'Sarah Marshall's' quick visit to the Austin, Texas, festival, the studio was able to generate the equivalent attention that two weeks of expensive advertising would generate."
"How to shoot a feature film in 18 days."
Hammer to Nail talks to SXSW alum Adam Bhala Lough, co-director of 2008 world premiere The Upsetter, on his recent work.
Also at Hammer to Nail, Michael Tully looks at SXSW 2009 doc Burma VJ, released today at New York's Film Forum.
For more Burma VJ, check out David Hudson's comprehensive links round-up over at The Daily.
"This is urgent. Really urgent"
SXSW alum Tep Hope rallies support for Art Film Culture at his blog, Truly Free Film.
Of Paramount Importance
SXSW venue The Paramount Theater's legendary Summer Film Series begins today, with a very special presentation of Casablanca. Get the full lineup here.
Wallpaper takes a look at Gary Hustwit's SXSW 2009 premiere Objectified, featuring an interview with the man himself.
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SXSW 101
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February 12
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