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Have traditional surveys and focus groups gone the way of the dodo? Can social media really get to the heart of customer sentiment? This panel will discuss, based on real company experiences, what combination of traditional and social media market research companies need to use to truly understand their customers.
Daniel Neely Founder / CEO, Networked Insights
Dave McClure Troublemaker, Founders Fund
Jim Schroer Founder, EngageNextGen LLC
Michael J Lambie Digital Research Dir, Nielsen Company
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February 12
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