Friday's Featured SXSW Interactive Speaker: Alex Bogusky

We're very pleased to announce that Alex Bogusky of Crispin Porter + Bogusky will speak at SXSW Interactive on Friday, March 13 at 5pm. Learn more about one of Crispin Porter + Bogusky's most heartfelt projects — and hear Alex discuss how small changes can make a big impact on local communities and our future.

Plan B. Can an ad guy bring bike sharing to America?
In increasingly turbulent times, it seems like more and more of us are wearing an extra hat or two in an effort to make a difference. Maybe that explains why Crispin Porter + Bogusky, one of the world's most respected advertising firms, has joined with Humana and Trek bicycles in an audacious plan to bring bike sharing to America with a new venture called B-cycle. All three companies share one common goal: positive cultural change. It's estimated that the U.S. could save 462 million gallons of gasoline a year by increasing cycling from 1% to just 1.5% of all trips. B-cycle can change the way we get around. And that can change our communities, our heath, our environment, and our future. Find out more about B-cycle and why Alex recommends we all begin sticking our noses in places where they don't belong.