Today, Style X announced the addition of multiple partnerships to ensure Style X 2012 is a must-see aspect of SXSW Music. If you weren’t already planning to make Style X a part of your SXSW experience, you may want to think again. Style X takes place in the Austin Convention Center on Friday & Saturday, March 16 & 17 from noon to 8 p.m. each day and is FREE and OPEN to the PUBLIC.

• W Hotel Austin will host the official Style X Kickoff Party featuring a fashion presentation with brands like NAMI, What Goes Around Comes Around, Zanerobe and Piper Gore.
• Neiman Marcus will host the official Style X After Party and run a street style photographer contest through its Facebook page.
• Aveda will be the official haircare provider of Style X and its will be an official media partner of Style X and team with Buxom Cosmetics, official makeup partner of Style X’s runway shows, to create a special guest lounge called the “Chic Shack”. The lounge will serve as the ultimate hub for show goers, style mavens and musicians seeking instant makeovers with signature trends.
• BurdaStyle teams with Bernina to create an onsite design experience where interested shoppers and emerging designers can try their hand at creating a unique design at one of Bernina’s sewing machines.
• TigerLogic will bring Postano a content syndication and social SEO platform that allows marketers to extend the shelf life of content and increase the reach and velocity of social marketing efforts.
• The Frye Companywill be an official onsite partner where they will setup a popup shop showcasing their beloved line of boots and shoes for both men and women.
• Dickies and Beauty Box 5 will serve as official gifting partners.

Check out these events and more in the SXSW Schedules.