Taco Bell and The Hype Machine Team Up to Bring Hype Hotel to SXSW 2013

Written by Sam Carolan | March 19, 2013

Passion Pit Passion Pit Taco Bell’s Feed the Beat® returned to Austin this year as presenting sponsor of Hype Machine’s Hype Hotel with events taking place March 11 – March 16. The venue was home to some of this year’s top performances, including various musicians from the Feed the Beat program. Fans who were in Austin on March 11 were able to attend the “Feed the Beat: SXSW 2013” for free through a RSVP process where a first of it's kind "rockumentary" was filmed using footage captured and shared by members of the audience. Additionally, Taco Bell’s new Cool Ranch Doritos® Locos Tacos were served FREE to fans who came by the Hype Hotel.

Anthony Volodkin, founder of The Hype Machine, explains the collaboration between these two organizations:

"The Hype Machine has worked in partnership with Taco Bell, to create a diverse showcase of fantastic artists, who have gained popularity on hypem.com. All under one roof in a raw space we created from the ground up. The huge amount of trust between the different teams in this partnership allowed us to create a remarkable experience that transformed excitement about music on the web into an intense live show."

The Hype Machine tracks discussions on hundreds of music blogs around the world, and presents them for easy consumption, analysis, and discovery. In its 8th year of operation, the Brooklyn-based company has been credited with launching the careers of bands like Foster the People, and is considered a barometer of breaking bands within the music industry. Fall in love with something new at http://hypem.com.