<span class="caption center"><img src="/sites/default/files/styles/large/public/news/image/Mexico_Bonus_SXSW.jpg" width="480" height="320" alt="" class="image-large" />Photo courtesy of Bonus Creative Week MX</span> The many international organizations, tech companies, filmmakers and bands who [attend](http://www.sxsw.com/attend) SXSW know full well how they can further their careers, take their businesses to the next level and make great contacts at SXSW. Mexico is joining the fold with a bigger presence this year. SXSW, in conjunction with Bonus Creative, held a networking and mentoring event in Mexico City on January 22. Over 100 people from the creative industries attended the session, where panelists from Mexico shared their SXSW experiences and representatives from SXSW held a workshop on how to get the most out of participating in SXSW. Panelists included: Paola Desentis, Founder & Project Leader, Bonus Creative Week Mexico Manuel Sandoval, Director of Prospective Analysis and Innovation, ProMexico Elena Fortes, Director of Ambulante Documentary Film Festival Gerardo "Gerry" Rosado, Co-founder of Intolerante Records Ricardo Celaya, Director of ARTO Carlos Verastegui, Director ACHE Producciones Guillermo Rivero, Redmaker Fabrizio Onetto, Artist Development, OCESA-Seitrack Luann Williams, SXSW Music Alicia Zertuche, SXSW Music Mexico will be represented at the SXSW 2013 [Trade Show](http://www.sxsw.com/trade-shows/about) as Bonus Mexico, along with several bands showcasing at SXSW Music and films screening at the SXSW Film Festival. For more information on Mexico at SXSW, contact <a href="mailto:firstname.lastname@example.org">Luann Willams</a>.