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Attending SXSW sessions back-to-back and touring Austin nightlife each evening can leave little time to hit the gym. That’s why SXSW has partnered with <a href="http://www.brooksrunning.com/">Brooks Running Company</a> to host morning group runs. Yes, there is enough time at SXSW to learn, party and stay fit!
Join Brooks, SXSW staff and other attendees on March 9, 10 and 11 from 7:30 – 8:30 a.m. for the <a href="http://schedule.sxsw.com/search?q=%22Brooks+SXSW+Cowboy+Run%22">Brooks SXSW Cowboy Runs</a>. Come as you are, but bonus points for those who dress in your Western best. Each group run will start from the Registrants Lounge (E 4th St. & Neches Street) at an out-and-back route led by local runners. The first 100 to register for the run at <a href="http://www.brooksrunning.com/SXSW/SXSW,default,pg.html">brooksrunning.com/sxsw</a> will receive a free Brooks SXSW shirt and other great Brooks gear.
And because you're encouraged to run in costume, Brooks is giving away a free pair of their premium running shoes to the two runners who come decked-out in the best cowboy or cowgirl attire. Mark your calendar, set your alarm and see you bright and early!