<img class="floatright"src="/sites/default/files/styles/medium/public/news/image/massrelevance_black.png?itok=EDU0WFer" width="220" height="67" alt="Mass Relevance logo" title="Mass Relevance logo" class="image-medium" />For 2013, SXSW Interactive is partnering with <a href="http://www.massrelevance.com/">Mass Relevance </a> to provide an innovative digital platform for the Q&A sessions during the Keynote and Featured sessions taking place in Exhibit Hall 5 of the Austin Convention Center. This platform will curate the social content in real time for redisplay on the screens during the Q&A. The interface will source questions from the audience prior to and during each session using a distinct hashtag. Want to be a part of the conversation? Find the hashtag displayed on the screen in the room at the time of the session. Use this hashtag on social media to direct your question to the Mass Relevance platform and join the discussion.