<span class="caption right"><img src="/sites/default/files/styles/medium/public/news/image/FRYEDAYS%203-15.jpg?itok=dgv3K5Ge" width="147" height="220" alt="" class="image-medium" /></span>[The Frye Company](http://www.thefryecompany.com) is back for the 3rd year with **FRYEDAYS!** Friday, March 15 at [Buffalo Billiards](http://schedule.sxsw.com/?lsort=venue_all_days&venue=Buffalo+Billiards). Killer lineup from 8pm – 2am: [Jamie N Commons](http://schedule.sxsw.com/2013/events/event_MS23191), [The Last Bison](http://schedule.sxsw.com/2013/events/event_MS24240), [Gold Fields](http://schedule.sxsw.com/2013/events/event_MS23190), [Rhye](http://schedule.sxsw.com/2013/events/event_MS23362), [MØ](http://schedule.sxsw.com/2013/events/event_MS24431), and [Asher Roth](http://schedule.sxsw.com/2013/events/event_MS22942) with DJ sets by Mayer Hawthorne in-between. This will be the exclusive official SXSW night show for the much anticipated and highly secretive Rhye, who are at SXSW in support of their debut album *Mother*. Rhye joins the rest of the line up of must sees and buzzing names for a night not to be missed.