<span class="caption right"><img src="/sites/default/files/styles/medium/public/news/image/fatjoe.jpg?itok=uzpZ_YLU" width="220" alt="Fat Joe, Photo courtesy Empire Distribution" title="Fat Joe, Photo courtesy Empire Distribution" class="image-medium" />Photo courtesy Empire Distribution</span> SXSW Music Conference is pleased to announce rapper and CEO of Terror Squad Entertainment, Fat Joe, will speak at the event. Joe will give registrants a first hand look into the past decade's rise of Latino Urban culture into a notable mainstream crossover phenomenon. Along with Joe, [Blurring the Border: New Era of Latin Urban Culture](http://schedule.sxsw.com/2013/events/event_MP990752) will feature DJ Buddha, Angie Martinez (AMP Law), Flavio Morales (BIG VIDA Entertainment), and Lonnie Limon (iNSPIRE!) on Wednesday, March 13 at 12:30pm in room 12AB of the Austin Convention Center. This session will be open to all Music and Platinum badges as well as Artist wristbands.