Announcing Shepard Fairey as Third Keynote for SXSW Eco 2013

Written by Julie Yost | September 4, 2013

Shephard Fairey photoWe're ecstatic to announce our final keynote for SXSW Eco 2013, street artist and graphic designer Shepard Fairey. A graduate of the Rhode Island School of Design, Fairey first garnered widespread public attention in 1989 through his “André the Giant Has a Posse” sticker which grew into the “Obey Giant” campaign, becoming an international street art phenomenon. In 2008, Shepard created the Barack Obama “HOPE” poster, his most well-known project which has become one of the most iconic images in popular culture, an enduring symbol of the groundbreaking presidential campaign.

In recent years, Shepard has tackled environmental issues, expanding his work from its political and social focus. Last year, Shepard took part in an environmental initiative, working with Berlin street artists to create positive propaganda, bringing to light the dangers of toxic chemicals in the environment. Simultaneously one of the most influential and controversial artists of our time, Shepard will discuss in his keynote address the potential for art to act as a catalyst for awareness and action, explore the proven, untraditional methods by which to reach culture and link it with the challenges we currently face.

Shepard's experience in guerrilla art dovetails with many other citizen-spurred initiatives and game-changing speakers we're highlighting at SXSW Eco this year, including opening remarks speaker Ron Finley, young entrepreneur Eden Full, the tactical urbanism projects in Place by Design, DIY projects in the Maker Space and the new sharing economy. Register now to see Shepard speak and book your hotel while they last!

Photo courtesy Shepard Fairey