News and Updates

SXSW Music Weekly Round-Up: Edward Sharpe, Kopecky Added to the Schedule

There's a lot in store for you on this edition of the SXSW Music Weekly Round-Up. We added more than 100 showcasing artists and seven conference sessions to our schedule this week.

Music Conference session additions include Americana - Future, Present, Past featuring two members of Jamestown Revival - Zack...

SXsports Session Warmup: The Democratization of Sports Commentary

With tip-off for SXsports approaching rapidly, we spoke to André Pacheco, the Co-Founder of SecondMic, about his company, sports fanhood, and what he expects from SXsports for our first SXsports Session Warmup. In his panel The Democratization of Sports Commentary, Pacheco, along with Univision’s Eric Conrad, Mary...

Photo by Rebeka Ryvola
Written by Aurora Blase | January 29, 2015

Tonight: Live Interview with Forbes and Robot Petting Zoo Organizer Desiree Matel-Anderson

If you haven't perused the SXSW live schedule, then it's likely that you have missed a ton of awesome events that are to take place in March. One of those events is the Robot Petting Zoo which takes places March 15, 16 and 17 at the JW Marriott in...

Photos by Jen Bertrand and Lisa Hause
Written by Corinna Burford | January 29, 2015

Target Gearheads and Musicians as Sponsor of the Gear Expo Lounge

Gain valuable brand exposure to hundreds of musicians, gear experts, industry reps and music fans as sponsor of the official Music Gear Expo Lounge.

Centrally located in the Exhibit Hall 5 of the Austin Convention Center, the lounge will be a comfortable place for musicians and gearheads to take...

2015 Session Spotlight: The Cast of Community on Moving to Digital

SXSW is all about community. How is this for proof? On Sunday, March 15, the cast and creators of the hit show Community will talk about their move to Yahoo, as part of SXSW 2015 Convergence programming. They'll share details on Season 6, which premieres during SXSW, and tell...