The SXSW® Music and Media Conference is back for its 27th year. Our reputation as the biggest and most anticipated convergence of all things music is being kept alive by our continued effort to offer compelling daytime programming and stellar nighttime showcases.
Do you have questions that only someone in the music business can answer? Do you need to discuss problems that you may be having with your career but you don't have access to the right people? Then the SXSW Music Mentor Program is for you! The program is designed to give direct access to industry professionals who have agreed to share their time and experience with others. Experts from all aspects of the music business will be on hand to provide you with valuable career advice.
Sleigh Bells at SXSW Music 2012. Photo by Alexa Pawlowski
Lena Dunham's smash hit HBO show Girls first premiered back at SXSW Film 2012. Being known for her fresh take on the complicated lives of modern, forward-thinking and hip twenty-something women in New York, it makes complete sense that she would set her scenes using fresh and hip music of the most notable up-and-comers of the last year. The soundtrack, available January 8th, boasts quite a few SXSW Music alumni.
The increasing prevalence of band/brand connections is a hotter topic than ever as artists are finding significant revenue streams in brand partnerships. But, as moderator Mike Boris (Jaded Melody) discusses here, these partnerships can go far beyond licensing your music for commercials and become a mutually-beneficial portion of an artist's livelihood (and a brand's cool-factor). Check out the video recap of the discussion featuring Taylor Hanson (Hanson), Marni Wandner (Sneak Attack Media), Joel Beckerman (Man Made Music) and Carianne Marshall (Songs Music Publishing).
Image courtesy of Josette Chen
Sleigh Bells at SXSW Music 2012. Photo by Alexa Pawlowski
