SXSW has always been about the music and the people who make it happen. This year, we are proud to launch Artist Central, an area featuring programming specifically geared towards our musician registrants. Whether you're a pro or beginner, you're sure to learn something new.

Attend clinics on digital recording software by instructors from Berklee School of Music, as well as instrument clinics on guitar, bass, drums, keyboards, and more. Receive personalized input by scheduling one-on-one meetings with the mentor of your choice at one of our popular Mentor Sessions, now located in Artist Central. Catch a Shorty, a series of fifteen minute short form presentations presented in one hour single theme blocks.

Artist Central is open to all artist wristbands, music and platinum registrants and will run from Wednesday, March 14 - Saturday, March 17.

Make sure to check back for updates as we continue to program this exciting addition to SXSW Music 2012.