Music Accelerator FAQ

1. What does it cost to apply to SXSW Accelerator?

A non-refundable $200 entry fee is required from all applicants who would like to be considered for participation in the event. All SXSW Accelerator entrants will be given the chance to register to attend SXSW Music at the lowest early bird rate if they are not chosen as an SXSW Accelerator finalist.

2. We are bootstrapping our company. Can we apply to have this application fee reduced?

Please email Chris Valentine to discuss further. You must contact Chris Valentine prior to applying since we are unable to provide refunds after conference badge purchase.

3. May I get a refund?

No refund will be given to any application that has been submitted. If you have any concerns regarding our fees and/or the application process please contact chris@sxsw.com prior to submitting an application. If you wish to register before being notified by SXSW on your status as an applicant to the SXSW Accelerator event you will not be eligible for a refund.

4. What type of payment is accepted for participation?

Application fees are accepted online by credit card through the SXSW Shopping Cart. To request payment by check or money order, contact chris@sxsw.com.

5. What if I am not selected as an SXSW Accelerator finalist, but I would still like to attend the SXSW Music Conference?

If your SXSW Accelerator event entry is NOT accepted, you will receive a special coupon allowing you to register to attend SXSW Music at the early-bird rate. Also, if securing a hotel room in the immediate vicinity of the Austin Convention Center is an absolute priority (and you definitely plan on attending the event), then you might consider registering now. Do NOT register if you are not sure that you will be attending the event as SXSW does NOT grant refunds.

6. How many products / services can I submit to SXSW Accelerator?

Each company will be allowed to submit only one product / services at this year’s event. Companies who submit more than one product / services will not be eligible to participate in the SXSW Accelerator event. Any company that has participated in SXSW Accelerator in previous years will not be considered for the 2012 SXSW Accelerator event. Also, each startup is only eligible to present in one of the SXSW family of pitch events (SXSW Accelerator, SXSW Eco Startup Showcase, SXSW Launchedu). By contrast, if you have applied for other SXSW-produced events (SXSW Eco Startup Showcase, SXSW Launchedu) and were not accepted to participate, then please feel free to apply to SXSW Accelerator.

7. Will I receive a registration to the SXSW Music Conference if I am selected?

Yes, participating companies will receive two (2) complimentary registrations for the 2013 SXSW Music Festival. These complimentary registrations must be assigned to specific individuals presenting at the conference.

8. When is the application deadline?

The application deadline is Friday, November 9, at 11:59pm (CT).

SELECTION

9. How are the products / services screened?

A committee of music technology experts will screen each application to make sure that they meet all requirements, and review each entry to decide which products or services are the most innovative.

10. How will I know if I have been selected to participate?

All applicants will receive an email notification from SXSW upon the selection of your application.

11. When will I receive this notification?

Finalists will be notified no later than Friday, January 18, 2013.

PRESENTATION FORMAT

12. How long will my presentation be at SXSW Accelerator?

If accepted, each product or service will receive up to two minutes for round one and five minutes for round two (if you are asked to move on to this round), to present their idea to a jury panel of venture capitalist or technology industry experts. Each company will have a microphone and may use a slide presentation (with no additional A/V).

13. During the presentation to the judges, how many people can be onstage presenting?

Each participating organization will have only one company representative presenting to the judges and one additional person can be off stage controlling the slide presentation. SXSW will not provide staff to support you with your stage presentation, so each company must have a second company representative to assist with the presentation.

JUDGING


14. Who are the SXSW Accelerator Music judges?

Each judge is an industry expert in venture capitalism or technology market space and will not be the same individual who is involved in the screening process. There will be a minimum of three panelists judging each showcase.

15. How much time will the participant be judged at SXSW Accelerator?

After the participating organizations presentation, each product / service will be evaluated by the judges for 10 minutes. During this time, the judges may ask the participant questions to help them better understand your product / service and address any additional thoughts they may have.

APPLICATION

16. What are the key judging criteria when reviewing companies in the pre-event online application process?

The elevating of each companies application will be based on many factors but the four criteria’s below are the main elements.

Creativity (Originality of Idea)
Potential (Longevity, Actualization and Profitability of idea)
Functionality (Usability of interface for idea)
Team / People (Who is your team and how will they make your company a success?)

17. Should my company create a video about our product or service for the online application process?

It will be helpful in the judging of your company if you can include a direct link to the video with your online application.

AWARDS


18. How many winners will there be?

The winner of this music technology category will be presented his/her award during the event ceremonies.

19. What will the winners receive?

The winning companies will receive premium prize packages containing valuable tech-related goodies. They will also be given photo and interview opportunities with the attending technology and venture press, placing them in the spotlight as leaders in the future of technology. The winning prizes include two (2) Music badges for the 2014 SXSW Music event, various SXSW Accelerator sponsor gifts and, most importantly, the opportunity to receive exposure to the SXSW audience looking out for the latest in cutting-edge technology. Additional prizes will be announced as the event date approaches.

ATTENDEES


20. Who can attend the SXSW Accelerator finalist demo sessions?

SXSW Accelerator event is open to anyone with a SXSW Music or Platinum badge. Register to attend here.

21. Category Description for SXSW Music Accelerator

Music Technologies

This category pertains to applications and technologies specifically designed for the use of musicians and the music business. These companies seek to advance the creation, distribution and promotion of recorded music, to facilitate licensing and payment for use of recordings, or to aid in the booking, logistics and promotion of live performances.

PLEASE NOTE: SXSW reserves the right to place company applicants in the most relevant category at SXSW's sole discretion. This includes changing an applicant's category based on response to the event and/or the applicant organization choosing a non-relevant category.

22. What are the eligibility requirements for companies applying.

  • A company’s product / service must have launched no earlier than March, 15, 2012.
  • A company’s product / service must not be launched after June 15, 2013.
  • Companies will be allowed to submit only one product / services to the SXSW Accelerator event.
  • Companies who submit more than one product / services will not be eligible to participate in the SXSW Accelerator event.
  • Founders of the applying startup must retain some portion of ownership in the company to be eligible to participate.
  • Must not have raised over five million in funds from combined funding sources.
  • Product or service must fall within one of the SXSW Accelerator event categories.

INTELLECTUAL PROPERTY

23. What about my intellectual property?

You, the applicant, are solely responsible for protecting your intellectual property rights (patents, trademarks, copyright, trade secrets, etc.) in your idea. If you think you have intellectual property rights or you might want to patent your idea someday, it is strongly recommended that you consult an attorney before disclosing this information in your application.

Applicants are expected to submit a compelling presentation without disclosing critical intellectual property. By submitting an application, you acknowledge that that applying for SXSW Accelerator could result in disclosure of your intellectual property if such information is included in your application.

SXSW is not in a position to protect or advise you on your intellectual property rights and does not take any responsibility for doing so. Additionally, SXSW does not require non-disclosure agreements or other confidentiality obligations from anyone involved in the SXSW Accelerator process.