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The fourth annual SXSW Accelerator presented by Microsoft BizSpark will take place March 12-14 at the 2012 SXSW Festival in Austin Texas. A live audience, as well as a panel of expert judges will be discovering advancements in Music-Related Technology. The best part? Product demonstrations by the most ambitious talents in the world with the most creative new ideas to change it. Catch a glimpse of the industry's future, with a guided tour by our emcees and judges.

This competition will be unlike any other. On Wednesday, March 14, eight companies battle for taste-making, trend-setting attention, leading to a fireworks display of innovation. Connections will be made and careers launched. Later that day, the top three companies will be invited back, and the winners of SXSW Accelerator will be announced that evening.

The Music Accelerator follows the Interactive Accelerator event which will happen with over two full days of programming on Monday, March 12 to Tuesday, March 13 with forty-eight Interactive technology startups pitching their products or services.

How to Attend

The March 14 portion of SXSW Music Accelerator is open to Music and Platinum badgeholders. If you are in Austin before this date, the March 12-13 Interactive portion of SXSW Accelerator is open to Interactive, Gold, and Platinum badgeholders.

Location

The March 14 portion of SXSW Music Accelerator occurs at the Austin Convention Center in room 10B. If you are in Austin on March 14 and you have the appropriate badge, join us.

Accelerator Winners

For a complete listing of the SXSW Accelerator winning companies please click here.

FAQ

For a listing of the Frequently Asked Questions about the SXSW Accelerator event please click here.

10 Reasons

For the top ten reasons on why you should enter your company in the SXSW Accelerator event click here.

And for more information on other key SXSW Accelerator related topics please browse the links below:

• Judges and Emcees
• Accelerator Event Schedule
• Advisory Board
• Sponsors
• 2012 Accelerator Recap
• Interactive Accelerator
• LAUNCHedu

For any press inquiries to SXSW Accelerator event and the SXSW Festival, please contact Kelly Krause.

As always, you are welcome to send your questions, comments, and suggestions to Chris Valentine.