Rae Votta's (MTV Networks) self-described "obsession with obsession" is at the core of this wonderfully fresh look at the role young women are playing as both consumers and informal promoters of music in today's industry.

From Beatlemania to Beiber Fever, it's not news that young women can play a huge role in an artist's mainstream success, but this panel suggests we can learn a lot from how they share info, tell stories and foster deeper connections with artists - and how that can be respected and utilized by musicians, labels, brands, and more.

Lauren Mayberry of
Chvrches at SXSW
(Photo courtesy of
Josette Chen)

Good things have been happening - and quickly - for the Glaswegian trio known as Chvrches. The band has only been together for two years and their full length debut album won't be released until September at the earliest. But on the strength of a few singles and an EP called Recover, Chvrches have been enjoying a series of sold out club dates in their first full U.S. tour. Field Day in London and Sasquatch in Washington state were their first big festivals, but there are many more on their summer schedule.

Recipients of the first Grulke Prize for Developing International Act at SXSW this year, Chvrches returned to Austin last week for a sold out show at The Mohawk. Kevin Connor spent time with the band's Lauren Mayberry, Iain Cook, and Martin Doherty discussing their music, the quest for BBQ, and their cheerily obsessive love of Prince. You can hear that at 2pm and 8pm today CST here on SXSWfm.