Little Richard at SXSW 2004
(Photo by Sarah Kerver)

Written by Andy Flynn

One of the great things about SXSW is that everyone creates their own version, and it's always a heightened experience to meet new people, see great music, and learn from legends. Part of my job has been luring legends to come to Austin in March to speak and play at the conference. I count Little Richard's keynote and showcase as a great high point.

After months of advance work, when I finally met him and shook his hand, he asked how old I was, I said "44" and he said "SHUT UP!!!!" as only he could. He went on to tell the keynote crowd to sign their own checks, and the next night he played his classic songs with great energy and showmanship. We're all indebted to Little Richard for being the architect of rock and roll. It's a pleasure to share his music via SXSWfm.