Recipe for a Viral Video
What’s the recipe for a viral video? The rock-pop band Atomic Tom seems to have found at least one answer: a talented set of musicians, AT&T smartphones and an unsuspecting subway car full of New York straphangers.
The SXSW® Music and Media Conference is back for its 27th year. Our reputation as the biggest and most anticipated convergence of all things music is being kept alive by our continued effort to offer compelling daytime programming and stellar nighttime showcases.
What’s the recipe for a viral video? The rock-pop band Atomic Tom seems to have found at least one answer: a talented set of musicians, AT&T smartphones and an unsuspecting subway car full of New York straphangers.

Photo by JW WalthallToday we launch our #V2Vstartuptips Twitter conversation to share ideas and take a glimpse into the type of advice you could receive at SXSW V2V. Whether you’re a seasoned entrepreneur or just beginning your first startup venture, you’ve all received opinions from your friends, family, and mentors--and that’s what we want to hear.
What makes your business tick? What helped you get through the early days? What took you to the next level
Photo courtesy of GypsySun
SXSW 2013 Showcasing Artist Emily Bell's debut album is available at Austin's Waterloo Records today (5/23) and it will be released everywhere on Tuesday, May 28. The Houston native recorded the album in a rural Texas lake cabin with Emily and producer John Evans co-writing all the songs.

New! 2014 dates!
Interactive: March 7–11
Film: March 7–16
Music: March 11–16