Tomorrow Happens Here.

SXSW10_SkyHighPhotography_519_0.jpgAerial shot of Auditorium Shores Stage. Photo Courtesy of SkyHigh Photography.

The SXSW® Music and Media Conference celebrates its 25th Anniversary in 2011. Reaching a quarter of a century of being the biggest and most anticipated convergence of all things music, SXSW is ready to keep the reputation alive by programming the best event yet.

By day, thousands of conference registrants network in the halls of the Austin Convention Center on their way to do business in the SXSW® Trade Show, sit in on informative panel discussions featuring some of the industry's key players, gain insight from legendary keynote speakers or plan out their abundant party schedules. At night, SXSW showcases hundreds upon hundreds of musical acts from around the globe on over eighty stages in downtown Austin. All this and so much more, combine to make SXSW one of the most revered music events, year after year.

The Latest News from SXSW Music

Alumni News: All Eyes and Ears on Sufjan

Sufjan StevensThe music community was excited back in June when we learned that SXSW '04 Alum Sufjan Stevens was in fact working on a new album. The excitement came to a rolling boil when we learned that he'd booked a North American tour, set to perform live in large and beautiful, historic theaters and venues across the continent. Then, less than a couple weeks ago, we just about exploded when he surprised us by digitally releasing 60 minute EP All Delighted People with the promise of a physical release to follow shortly.

Double Dip with SXSW Day Stages in 2011

sondre_lerche_jw3.jpgShowcasing a variety of acts—from Dr. Dog to Diane Birch—the SXSW Music Day Stage has always brought top talent to perform at the Austin Convention Center. In 2011, SXSW will be expanding its day-time music programming in the Austin Convention Center to include an additional stage in Ballroom G.

PanelPicker Voting Extended Through the Weekend!

pp_voting_open_front_extend_1.jpgWith so many great Music, Film and Interactive proposals to choose from, we thought our community could benefit from a PanelPicker voting extension!

SXSW 2010 Music Panel: Does Rock and Roll Belong in a Museum?

With an amazing amount of rock memorabilia and awesome exhibits, the Rock and Roll Hall of Fame has undoubtedly been successful. However, despite that fact, the question of legitimacy still persists. Attempting to answer that and other questions on the panel "Does Rock and Roll Belong in a Museum?" were moderator Jim Henke, Chief Curator of the Rock and Roll Hall of Fame and Museum, guitarist Lenny Kaye of the Patti Smith Group, LA Times Pop Critic Ann Powers, artist Miles Seaton of Akron/Family, and VP of Education and Public Programs at the Rock and Roll Hall of Fame and Museum Lauren Onkey.

Get A Head Start and Save For SXSW 2011

regpost.jpgIt might seem that SXSW just ended, but think again. That's right folks, if you haven't noticed, it's already time to start planning for 2011. And while most of you know from experience, others may need a friendly reminder that registering early is best for planning your travel, booking your ideal hotel and of course, saving money.

Content Goes Horizontal

frankfurterinside.jpgIn the global entertainment industries, ‘content convergence’ has probably been the most talked about topic of the last decade. Its effect can certainly be seen at SXSW, with our convergence of the music, film and interactive industries. This is especially so during our dynamic Trade Show.