South By Southwest™ Music News

The 2014 SXSW Music Conference
Written by Rory Burbeck | November 20, 2014

Music Conference Spotlight: The (Real) Market Value of a Music Placement

Placement of a song can launch an artist from relatively unknown to being the next buzz act almost overnight, but we don’t often ponder the true value of getting a song placed in film or TV.

So, what really makes a sync successful? Our speakers, led by Rebecca Rienks of...