Brita has officially teamed up with SXSW to encourage a passionate community of music artists and fans to pledge to reduce waste in Austin, Texas and beyond. The partnership with SXSW is the next step in Brita’s mission to empower artists and fans to make small changes that will have a positive impact on the environment.
If you're looking to take a break from the bustle of downtown, head to the SXSW Urban Oasis Presented by Brita® to relax, rehydrate and recharge using clean solar power in the comfort of the environmentally responsible lounge. This annual favorite (formerly known as the Green Zone) is centrally-located at 7th and Red River in the heart of SXSW Music, offering free Brita FilterForGood® Nalgene bottles and filtered water, a solar-powered cell phone charging station, plenty of seating, shade, greenery and more. Brita® eliminates the need for nearly 10,000 disposable bottles at the 2013 SXSW Urban Oasis.
Green-conscious musicians Allen Stone, Ben Sollee and Lukas Nelson & Promise Of The Real will also come together to support Brita’s mission to reduce bottled water waste and celebrate their personal commitment to sustainability during the official SXSW Green Music Stage Presented by Brita® at the IFC Crossroads House on Wednesday, March 13 (3:00-5:00pm).
Brita is also showing the impact of bottled water waste by turning empty plastic water bottles from SXSW into art, symbolizing a commitment to conscious change to lessen their environmental carbon footprint. Following the festival, the Blooming Bottles exhibit will be donated to Art Seen Alliance to be installed at future Austin art festivals and Texas Earth Day celebrations in 2013.
Take the Brita FilterForGood pledge and gain access to exclusive giveaways, videos and music partnership news, follow Brita FilterForGood on Facebook and @FilterForGood on Twitter. Share your commitment using the hashtag #PledgeBRITA, and follow Brita at SXSW.