The Frye Company is back for the 3rd year with FRYEDAYS! Friday, March 15 at Buffalo Billiards. Killer lineup from 8pm – 2am: Jamie N Commons, The Last Bison, Gold Fields, Rhye, MØ, and Asher Roth with DJ sets by Mayer Hawthorne in-between. This will be the exclusive official SXSW night show for the much anticipated and highly secretive Rhye, who are at SXSW in support of their debut album Mother. Rhye joins the rest of the line up of must sees and buzzing names for a night not to be missed.