Photo courtesy Empire Distribution

SXSW Music Conference is pleased to announce rapper and CEO of Terror Squad Entertainment, Fat Joe, will speak at the event. Joe will give registrants a first hand look into the past decade's rise of Latino Urban culture into a notable mainstream crossover phenomenon.

Along with Joe, Blurring the Border: New Era of Latin Urban Culture will feature DJ Buddha, Angie Martinez (AMP Law), Flavio Morales (BIG VIDA Entertainment), and Lonnie Limon (iNSPIRE!) on Wednesday, March 13 at 12:30pm in room 12AB of the Austin Convention Center.

This session will be open to all Music and Platinum badges as well as Artist wristbands.