Very briefly, what do you do and what is your session about?
I am the founder of CEO of TastemakerX, a mobile social platform for music discovery. We'll be talking about curation, and the delicate balance between algorithms and human recommendation as tools to expose music lovers to new bands and songs.
How/why did you get started in the music industry?
I got my start in the music business in 1993 as an A&R scout for EMI Records. Although I took fifteen years away from the business directly, I have been writing about music, listening relentlessly, and incorporating music in my career as a technologist throughout. I started TastemakerX to help fans express their taste in music, and discover new artists and like-minded fans.
How many years have you attended/spoke at SXSW in the past? If this is your first time at SXSW, what are you expecting?
I have been going to SXSW for the past five years, as an ad exec, internet entrepreneur and music fanatic. I am expecting incredible innovation, energy and creativity 24/7.
Best thing that’s happened in music in the last year?
Bands: London Grammar, San Fermin, Junip, Bonobo, Midlake
Favorite new app/service/tech development in music?
Platforms: BandCamp, Soundcloud, YouTube, Spotify, TastemakerX, Songkick,
What’s the biggest issue facing the music business today? Can it be overcome?
Artists need to get paid for the the music they make. Developers need to be able to make money so they can continue to innovate.
What’s the last live show you saw that floored you?
Midlake, at the Bottom of the Hill, Dec 2013
Favorite moment/weirdest thing you saw from a past SXSW?
Lord Huron, playing the TastemakerX party on the roof deck of the Speakeasy.
What artist(s) are you most looking forward to seeing perform at SXSW 2014?
Poolside, Small Black, San Fermin
Tacos or BBQ?
Hear founder and CEO of TastemakerX, Marc Ruxin, discuss modern music curation at the Man Vs. Machine: The Curation Dilemma session on Wednesday, March 12th at 11am in ACC Room 12AB.
Photo courtesy of the speaker