These four SXSW 2014 Showcasing Artists hail from Scandinavia, and today’s post focuses particularly on bands from Norway and Sweden (we’ll cover our Danish friends as we approach SXSW). The sounds of these artists might surprise you - the music we’re bringing to SXSW from this region varies widely in style, from folk to rock to pop. Listen for yourself!
It’s hard to pin down a solid descriptor for Jenny Hval’s sound. One of the more unique artists invited to SXSW 2014 thus far, the music of this experimental singer-songwriter from Oslo, Norway walks a line between folk, rock, and ambient. The combination of lush musical backgrounds with her soft vocals make for a hauntingly fantastic sound. She will be showcasing at SXSW for the first time this spring.
RIYL: Julia Holter, Braids
Described as Norway’s “coolest rockettes,” The Launderettes’ upbeat, 60s-influenced rock offers a stark contrast to the dark ambient music of their fellow Norwegian, Jenny Hval. Although they released their first single back in 1999, The Launderettes will be making their first appearance at SXSW in 2014. The band released their fourth studio album, Getaway, this fall.
RIYL: The Kinks, The Zombies
Solander existed as the solo project of Fredrik Karlsson for many years before Anja Linna joined him. This resulted in the duo expanding Solander’s musical identity, adding guitars and cello to produce a deep, folk-pop tone. Hailing from Malmö, Sweden, the duo has toured extensively since 2008, including an appearance at SXSW in 2012. Look for the band to release a new studio album, Monochromatic Memories, in early 2014.
RIYL: Seabear, Midlake
The last band featured on today’s Four on the Floor offers quite a change of pace from the previous three. Like Swimming is an energetic pop trio from Stockholm, Sweden that spun-off from the three members’ other band, You Say France & I Whistle. Like Swimming only released their first two tracks at the beginning of 2013 and the group is working on booking their first US tour around SXSW this March.
RIYL: Passion Pit, Tegan & Sara
Keep up with the list of showcasing artists here.
Jenny Hval photo courtesy of the artist
The Launderettes photo courtesy of the artist
Solander photo courtesy of the artist
Like Swimming photo courtesy of the artist