South By Southwest™ Music News

Photo by Richard Mcblane - Getty Images for SXSW
Written by Corinna Burford | November 22, 2014

Sponsor an Official Comedy Event or Stage at SXSW 2015

Spanning all three conferences, SXSW Comedy benefits from a dynamic convergence of talent, smart audiences, and industry heavyweights. With an emphasis on lively shows and performers, SXSW Comedy brings an edge to the modern comedy movement for all festival attendees.

SXSW Comedy 2015 will incorporate a number of targeted...

Video Spotlight: A Discussion with Melissa Etheridge

Perceptions about artist-brand partnerships and sync licensing have shifted quite a bit over the last 20 years.

The topic was discussed in detail at the 2014 SXSW Music Conference with singer-songwriter Melissa Etheridge and three more powerful women who work in the sync licensing field. The quartet of speakers talk...

Photo by Tracy Mann
Written by Corinna Burford | November 20, 2014

Apex Brasil Launches SXSW 2015 Initiative

Tuesday night, November 18 in São Paulo, the Brazilian government trade and export agency, APEX launched their SXSW 2015 initiative.

Professional associations representing film, television, advertising, gaming, music and startups gathered for drinks and networking at Barsa, a rooftop bar in São Paulo’s rejuvenated historic downtown area. Brazilians at...

The 2014 SXSW Music Conference
Written by Rory Burbeck | November 20, 2014

Music Conference Spotlight: The (Real) Market Value of a Music Placement

Placement of a song can launch an artist from relatively unknown to being the next buzz act almost overnight, but we don’t often ponder the true value of getting a song placed in film or TV.

So, what really makes a sync successful? Our speakers, led by Rebecca Rienks of...