"I'm on a mission from God," Taye Cannon deadpanned before breaking into laughter. "Well, maybe not exactly, but it kinda felt that way at first, and it still does sometimes."

Ok, so the Blues Brothers reference is a little cringe-worthy, but it's an apt description for the path Cannon traveled assembling Austin-based ROXY ROCA, although the Blues Brothers story starts off in jail, and Taye's starts in, well, Alabama. Close enough.

For Sean Falyon, being everywhere means more than showing up at every show or party he hears about. Sure, the Philadelphia MC has made his name by remaining ubiquitous since his 2004 migration to Atlanta, but Falyon’s constant presence goes beyond appearances. His goal is to use his numerous talents to stay at the top of fans’ minds no matter where he and his trademark beard are physically located.

Vaudeville Smash began with 3 brothers, an intense love of the good music and a desire to the give the kids something they'd never seen or heard. The enigmatic, energetic and all-embracing Melbourne band built their reputation on their wild live shows and unbridled sense of fun.

Footage from Grulkefest, a public memorial, benefit concert and celebration of the late SXSW Creative Director Brent Grulke. To learn more or to make a donation to the Graham Grulke Education Fund, visit http://www.sxsw.com/brent-grulke

Footage from Grulkefest, a public memorial, benefit concert and celebration of the late SXSW Creative Director Brent Grulke. To learn more or to make a donation to the Graham Grulke Education Fund, visit http://www.sxsw.com/brent-grulke

Footage from Grulkefest, a public memorial, benefit concert and celebration of the late SXSW Creative Director Brent Grulke. To learn more or to make a donation to the Graham Grulke Education Fund, visit http://www.sxsw.com/brent-grulke

Soft Metals is a multi-disciplinary electronic duo from Portland, Oregon now residing in Los Angeles, California. Its members Ian Hicks and Patricia Hall were brought together through a common love of 1970s and 80s synthesizer music and began writing and recording songs together in the spring of 2009. Inspiration came to them by way of experimental electronic sounds, film soundtracks, early industrial music, minimal synth, house, techno, synth pop, krautrock, psychedelic rock, and shoegaze.

Soft Metals is a multi-disciplinary electronic duo from Portland, Oregon now residing in Los Angeles, California. Its members Ian Hicks and Patricia Hall were brought together through a common love of 1970s and 80s synthesizer music and began writing and recording songs together in the spring of 2009. Inspiration came to them by way of experimental electronic sounds, film soundtracks, early industrial music, minimal synth, house, techno, synth pop, krautrock, psychedelic rock, and shoegaze.

In the cold and dreary winter of 2009, alone in his bedroom and hidden from the darkness of the world outside Justin Paul Vallesteros had begun working on something that would change his life forever. What began as a couple notes played in experimentation soon transformed into vibrant melodies that soon shook Vallesteros' musical foundation to the core. Guitar chords laced over pulse sating synth melodies and drum rhythms was a departure from Justin's previous work; he began to create the dreamy nostalgic pop music that is Craft Spells.

Finding their raucous sound in a combo of traditional Cornish folk music and their own pop-punk upbringing. Crowns rolled out their incendiary live show over the 2012 festival season, with appearances at Reading and Leeds, Bestival and a support slot with Blink 182.