Hour Magazine wrote that "Delhi 2 Dublin is the United Nations of rock 'n' roll". The band challenges the definition of urban music and drags it to the intersection of Bhangra, Celtic, Dub Reggae, Rock and Electronica. Strong word-of-mouth for their live performances has helped them play several of the top festivals in Canada, the UK, the US, the Pacific Rim and Europe. Their new album, Turn Up The Stereo, signals that originality and evolution are still part of the Delhi 2 Dublin experience.

Southern Hospitality is a London-based, globally respected DJ collective, club promotions brand, record label and music website. Across the hip-hop, pop and electronic music worlds, Southern Hospitality has become renowned for breaking new artists, hosting some of London’s wildest club nights and events, and releasing hundreds of critically-acclaimed mixtapes and groundbreaking label releases from Danny Brown, Darq E Freaker, Sinden, Star Slinger, Lunice, ISSUE, Young L, Keyboard Kid and more.

This is Southern Hospitality's third consecutive year at SXSW.

"I grew up in a house where speakers blasted female-fronted bands like Patti Smith, Kate Bush, Joan Jett, Stevie Nicks, and Debbie Harry. I always admired the way those artists made the statement that a chick could be in charge, get rowdy & rock, AND remain feminine and sweet at the same time. It's a powerful combo. I've ended up creating through my music, my own version of that combo.”

Winsome, wicked and witty, Chic Gamine embody the ‘60s girl-group vibe all grown up and living in a new century. Wall-of-sound harmonies, hip-shaking beats – these women could be straight out of Motown, before you throw in the curveball of French pop and four rotating lead-singers. By all the laws of the music business, this group is like the unicorn – it probably shouldn’t exist, let alone be performing at the Olympics and winning Juno Awards. And yet, here they are, soon to release their official U.S.

Even though Bajofondo has been a pioneer in what has been known all over the world as “electronica tango”, the group doesn’t consider that this definition is appropriate for their music. It’s been already five years since Gustavo Santaolalla conceived this project along with Juan Campodónico, with the idea of bringing together a collective of Argentine and Uruguayan artists dedicated to creating “contemporary music of the Rio de la Plata".

ONE4ALL is a multi-instrumentalist producer hailing from the hills outside of Austin, Texas. His widespread affection and knowledge of music has allowed him to collaborate layers of sound that ultimately result in a polytempo musical experience resonating throughout the mind, body and soul to release a euphoric state of relentless enjoyment.

The Burning of Rome mastermind Adam Traub is a Southern California native who grew up in the sun-bleached city of San Diego. Those formative years were also spent glued to a piano, with a guitar close by.

At age 11 he started playing in a punk band, and by 15 they had struck a deal with Arista Records. During that time, Traub was diagnosed with a rare muscular disorder in both of his legs that would eventually require seven serious surgeries and six titanium bolts to correct.

Austin musician Jess Williamson creates raw and intimate songs, rooted in a folk tradition, and strengthened by her unique voice and poetic lyrics. Williamson primarily plays the banjo, employing a combination of three finger Earl Scruggs style, Pete Seeger style, and Claw Hammer. The result is a kaleidoscope of sound uniquely her own.

Formed in 2009 by vocalist / drummer Gretta Rochelle and guitarist Jack Armondo, My Gold Mask conjure a feeling rather than a simple sound. Their music is part art-pop, part sonic poetry, and part personal chemistry. Their brand new album "Leave Me Midnight" on Highwheel Records is a dark and moody wall of sound that creates a spooky realm for the songs to flourish

Jack Wilson grew up in Austin. He took off to Seattle for five years and studied at the feet of Josh Tillman and co., The Moondoggies, The Maldives, and K Records artists, like Karl Blau, Kimya Dawson, LAKE. Toured with the Head and The Heart on their first tour. Played at their self-release party at the Conor Byrne Pub.

Never lost his accent.

Produced two records between 2006 and 2010, self-released. The latter, self-titled, charted #2 on KEXP Seattle. Signed with indie label Fluff and Gravy, out of Portland.