Image Courtesy of Merrick Ales The Flatstock Poster Show and the SXSW Music Gear Expo join forces this year to bring some amazing performances and appearances to the Austin Convention Center.

The Gear Expo will feature signings by 50 Cent (hosted by SMS Audio), Macklemore and Ryan Lewis, Morgan Rose, John Tempesta, Crystal Method and DJ Enferno.

SXSW attendees know to expect throngs of overheated attendees shuffling down Sixth Street throughout March. This year, Official Airline Sponsor American Airlines will offer an Oasis on Sixth Street, where festival-goers can stop to rest and rejuvenate. Escape the heat of the day under a misted canopy, enjoy a free massage, sip on fresh juice from a local Austin juice bar and print your latest photos at an interactive photo booth.

Meet Mixhibit by Smirnoff, a social utility that takes all your social media activity and turns it into a one-of-a-kind experience you can share. It’s a DVR for your greatest moments that have happened or have yet to come and it's a perfect tool to capture the best moments of your SXSWeek.

Flatbush Zombies hangin' with The King of Spring Break

SXSW Live has a perfectly wonderful day of streaming ahead starting at 2pm with four groovy bands presented by KCSN. Here's the 411 (No one says 411, anymore, do they? Does anyone even call 411 anymore?)

Worldstar HipHop (WSHH), the #1 outlet for hip hop content, will be drawing music fans from all over the world on Saturday, March 16 to Club 119 as they invade SXSW for the first time. Fans will be able to catch official first-time SXSW performances on the WSHH stage by artists top HipHop artists. See full line-up below!

Courtesy Monster Energy

Badge holders will have the best view down at Auditorium Shores thanks to the Monster Energy viewing deck located within the Registrants Glen. Throughout all three nights of free concerts on Town Lake, badge holders can show their credentials to gain entry into the Registrants Glen where they will receive complimentary Monster Energy, Pepsi and Miller Lite, as well as access to the two-story Monster Energy viewing deck, from which the stage can easily be seen above the masses. Furthermore, the Austin skyline provides an incredible backdrop to the stage, where some of the biggest acts of SXSW 2013 are performing.

2013 SXSW Showcasing Artist Ozomatli

It’s hard to describe a band like Ozomatli. Ska, funk, hip-hop, or reggae? Ozomatli is some crazy hybrid of those genres. The band moves from Eastern European tones into Latin grooves seamlessly. The lyrics are bilingual and socially conscious. A great band to jam to on those hot summer days. Stop by the SXSWfm Radio Day Stage on Saturday, March 16, to see Ozomatli and more SXSW Showcasing Artists.

SXSW Music Keynote Dave Grohl

Welcome to Thursday's Most Excellent Events! We have Dave Grohl's keynote! And so much more… so so so much more.

Information Station

You’ll find many words to describe the bands playing at Sonicbids Official SXSW Party tomorrow, but sometimes, all you need is one.