About SXSW Music

Kendrick Lamar

South by Southwest (SXSW) Music and Media Conference, the world's leading music industry event, offers attendees the opportunity to explore the future of the music industry during the day at panels, talks, the Trade Show, Music Gear Expo and other conference activities at the Austin Convention Center. At night, the absolute best mix of musical performances from over 2,200 regional, national and international acts take place at the SXSW Music Festival. Altogether, SXSW presents unmatched networking opportunities, career-building conference programming and over 100 stages of music for showcasing bands and conference attendees. SXSW Music is now in its 28th year.

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Kendrick Lamar. Photo by Tammy Camp.