Taco Bell® will be handing the cameras and control over to its fans to film its first-ever Rockumentary starring Passion Pit and Wildcat! Wildcat!, culminating with their live performances during a Feed the Beat® event at this year’s South by Southwest® (SXSW®) Conferences & Festivals. Through Taco Bell’s social media fan base and a unique partnership with Twitter, the brand will support the creation of an experimental film, Feed the Beat®: SXSW 2013, under the direction of acclaimed documentarian Sam Jones – using footage captured and shared by passionate fans socially and showcasing great music.
Fans online and at SXSW – where Music, Interactive and Film all come together – have the chance for their own social media content to be featured in Feed the Beat: SXSW 2013, slated to debut in summer 2013. To be involved, fans can tweet and post images, videos and Vine videos using #FeedtheBeat now through March 11 – which will be the date of the performance by Passion Pit and Wildcat! Wildcat! live streamed from the Hype Hotel venue in Austin, TX. Through www.FeedtheBeat.com, Taco Bell will be bringing the experience to fans at home with a customized live stream and various camera angles.
Taco Bell’s Feed the Beat will return to Austin this March as presenting sponsor of Hype Machine’s Hype Hotel with official SXSW events taking place March 11 – March 16. The program looks to reach new heights this year by bringing an exclusive look at the music industry for our fans, by our fans. The venue was home to some of last year’s top performances, including various musicians from the Feed the Beat program, and will again feature more than 50 total performances (day sessions will be open to RSVP; evening sessions will require a wristband or SXSW badge). The full 2013 line-up and schedule of events for the Hype Hotel 2013 is available now on here.