Chevrolet is back for another year as a SXSW Super Sponsor with exciting plans across SXSWeek.
In a nod to the interactive spirit of SXSW, Chevrolet will provide opportunities for registrants to interact with the latest Chevrolet vehicles - like the 2013 Malibu - through the Catch-a-Chevy and Drive-a-Chevy programs. The interactive experience with Chevy vehicles won't end at a free ride or a simple test drive though, registrants will be able to get a hands-on look into the Chevrolet's newest innovative technologies, discover music they love, and explore the ins and outs of SXSW.
Chevrolet will take over an area at San Jacinto and 6th Street during SXSW Music, offering consumers an oasis amidst the hustle-and-bustle with seating to relax, charging stations for mobile devices, and a chance to let loose while acting as DJ using the Chevrolet Sonic's MyLink infotainment system to play their own favorite tunes.
Chevrolet will also continue to offer its conveniently located Find New Roads lounge, known to SXSW regulars as the Recharge Lounge, at the Austin Convention Center. The FNR Lounge is a place to connect and collaborate with fellow festival-goers, keep up with the hottest SXSW trends through real-time social chatter, recharge electronics and stay up-to-date on Catch-a-Chevy vehicle locations and Austin hot spots.
'Find New Roads' into parties, panels and music showcases by engaging with Chevy's social media channels to win giveaways or festival upgrades. Join Chevrolet in the conversation: Facebook.com/Chevrolet, Twitter (@ChevyLife, @Chevrolet), and Instagram (@chevrolet) using #ChevySXSW and #FindNewRoads.