Tap The Future with Miller Lite at SXSW 2014!

Written by Jessica Weaver | March 3, 2014

Tap The Future

Miller Lite is excited to bring their Tap The Future program to SXSW 2014 and is offering big opportunities to creative and innovative registrants and startups!

Nearly four decades ago, Miller Lite had an idea to brew a great tasting beer that was less filling than the rest. So they rolled up their sleeves and created Miller Lite, the lite beer that invented light beer. They developed a whole new category and now they’re on a mission to empower the innovators of tomorrow.

Miller Lite wants to help groups of friends take their business to the next level with Miller Lite Tap The Future! This business competition includes $300,000 in prize money, business seminars, live pitch opportunities, and access to mentors and business moguls, such as Daymond John from ABC’s “Shark Tank.”

SXSW participants can enter Miller Lite’s Tap The Future competition at one of their kiosks in the Tap the Future Lounge and in the Trade Show in the Austin Convention Center. Also, join Miller Lite for a daily networking happy hour at the Tap the Future Lounge outside Exhibit Hall 5 from 4-5pm for an opportunity to sample the new Miller Lite Original Lite Can (21+ only)!

Can’t make it to the happy hour? Upload a picture from the Miller Lite photo booth using the hashtag #TapTheFuture for a chance to win a pair of Original Lite Can-themed headphones!

Don’t miss all that Miller Lite has to offer at SXSW 2014, and check back here for more exciting announcements!