From Subway's entrepreneurial beginnings [the sandwich chain was started 50 years ago by Fred Deluca, an enterprising 17 year old in Connecticut], it is only fitting for the brand to feed the innovators of today. As Austin becomes the epicenter of all things digital, cultural, and edible, Subway Restaurants will be here serving up their all new Flatizza™.
Starting Friday March 7, festival-goers will experience #SXSUBWAY in a myriad of unexpected ways. Its original tastemaker, Jared "The SUBWAY guy" Fogle will make his first appearance at the conference by helping fans get a taste of their newest, hottest, crispiest and cheesiest menu offering - The Flatizza™.
Stay in the know by following @SUBWAY and don't forget to tag your pictures #SXSUBWAY!