As many of you know, Miller Lite is back as the Official Beer of SXSW. That makes 14 years of Miller Time!
In salute to our longstanding partnership, Miller Lite is throwing it back and releasing a limited-edition original can just for SXSW. Keep an eye out for special appearances before it hits stores in February, but definitely get ready to see the Original Lite Can here in March. And if you just so happen to find yourself face to face with #TheOriginal, be sure to snap a pic of your #IRL #TBT moment to share with us! #ItsMillerTime
Miller Lite is the original light beer and supports SXSW in breaking the mold and celebrating originals.
Cheers to innovation!